In one sentence

Don't spam, don't harass, don't break the law, and respect the rules of WhatsApp — or any other network you reach through us.

1. Why this matters

WhatsApp aggressively detects and blocks numbers that spam. A block on your number can be permanent and is generally not appealable. EnoSend cannot lift WhatsApp blocks — we're a software layer, not a WhatsApp employee. Following the rules below dramatically reduces the chance of being blocked.

2. You must

• Get consent before messaging anyone. Either they messaged you first, or they explicitly opted in (sign-up checkbox, web form, transactional relationship).
• Provide opt-out in every promotional message. Honour stop, unsubscribe, STOP immediately and persistently.
• Identify yourself in the first message. Recipients should know who's contacting them and why.
• Keep volumes natural. Ramp slowly. Avoid sending hundreds of messages in the first hour of a new number's life.
• Vary your copy. Identical text to many recipients is the #1 spam signal. Use templates with personalised fields.
• Respect time zones. Don't message at 3am.

3. You must NOT

• Send unsolicited bulk marketing, "cold" outreach to scraped lists, or messages to recipients who never opted in;
• Send anything illegal — fraud, scams, phishing, malware, CSAM, hate speech, threats;
• Impersonate WhatsApp, Meta, banks, governments or any third party;
• Send adult content or content prohibited by WhatsApp's Business Policy;
• Send chain messages, pyramid schemes, MLM solicitation, gambling promotions where prohibited;
• Use EnoSend to send messages on behalf of someone else without their explicit authorisation;
• Probe, scan, or attempt to bypass our security or rate limits.

4. Enforcement

We monitor for abuse and respond to reports. Violations may result in (a) a warning, (b) immediate session disconnection, (c) account suspension or termination, (d) reporting to authorities where required. We do not refund fees forfeited because of policy violations.

5. Reporting abuse

If you believe an EnoSend customer is sending you abusive or unwanted messages, email [email protected] with the sender's number and a screenshot. We act on credible reports promptly.

6. Final word

The best WhatsApp campaigns look like real conversations: personal, useful, expected. Build those, and you'll have a long, productive relationship with both your customers and the network.